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BENETEAU and SUZUKI: 50 Years of Boat Show!


For nearly fifty years, Beneteau and Suzuki have represented the pinnacle of sailing and motorsports respectively.  Since their debut in 1964 at the third annual Paris Boat Show, these two powerhouses have become world leaders in the boating community. Thanks to a number of past and ongoing partnerships, they have indeed come a long way.  To celebrate this rich history and to pay homage to the very event that had initially caused their rise to stardom, both will be marking their fiftieth anniversaries at the upcoming Paris Boat Show.

Commemorating Their Synergy with Style


beneteau suzuki

At this next event, spectators can expect nothing less than awe-inspiring displays of perfection from both Beneteau and Suzuki.  Four bespoke and stylised VanVan motorbikes prepared by MFC Paris will be on display; each bearing the colours of these magnificent brands.  However, we can naturally anticipate a bit of streamlined action alongside such attractions.

A trio of Beneteau Flyers will sail from the Ile des Impressionnistes to Port Javel (in Paris).  This stretch of fifty kilomatres along the Seine River will be accompanied by the Suzuki motorbikes flanking the Flyers.  Known as the « Furious 50s », fans of racing and sailing will enjoy a once-in-a-lifetime spectacle while reminiscing about how much progress both leaders have made.  Thereafter, the bikes and the boats will head over to the stands.  Perhaps most importantly, the motorbikes will be raffled off to a lucky winner who signed a boat purchase contract during the event itself.  So, there are many more rewards than simply partaking in the spectacles of sailing and racing.

While these bikes were crafted by none other than Style & Design, it is worth noting that the Beneteau Flyers also employ the latest technological innovations by Suzuki Marine for their propulsion.


In many ways, these two companies have reinvented the world of sailing.  Thanks to such a rich history, we should only expect this close collaboration to continue.  Furthermore, European accords between Suzuki and Beneteau will additionally encourage the renewal and development of the entire range of outboard motors.  Indeed, this anniversary will certainly be one to remember.

All Images : DR BENETEAU

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