Choose Your Boat is back: every boat finds its captain

Choose Your Boat returns in September 2026, and the name says it all: choose your boat. The nautical media born in 2013 in Brittany becomes a provider of boat information. Every boat gets a complete page, its video tour, its data, its history, the direct contact of the person selling it, and that page goes looking for its captain where captains look: on Google, on YouTube, in AI assistants.

What is Choose Your Boat?

Choose Your Boat was created in 2013 by Stéphanie Geslin. For ten years its web TV and YouTube channel filmed boat shows and guided boat tours, on board, with the people who build them: 515 videos, more than 20 million views, 33,000 subscribers, 37 shipyards and brands served, from Jeanneau to Outremer, from Leopard to Garcia Yachts.

It is not a directory. Every boat is shown from the inside, in the conditions you buy it in. And it sells: "Boat tours make sales much easier with customers around the world," says Outremer. "The video was seen worldwide and brought us sales," says Dehler.

What happened after 2023?

The site slowed to a crawl. Filming stopped, so did the events. The videos kept being watched: the Jeanneau 51 tour filmed in 2016 is now past 770,000 views. And requests kept coming in, from shipyards and dealers, with nobody answering. The audience was there. What was missing was a team.

Who is taking over Choose Your Boat?

In 2026 Choose Your Boat is taken over by Metamodern Company, Paris, founded by Ivan and Innokentiy Vetrov. Their promise to the founder: that her work keeps living and grows.

For captains: see the boat before you call

Looking for a boat means twenty open tabs, spec sheets to compare, and never having seen the inside. Then a form, and a two-week wait.

On Choose Your Boat every model has its guided tour, on video and soon in augmented reality, its page, the boat-show replay when there is one, and the name of the person to call. Looking for a 42-foot catamaran? It is there. Torn between a Merry Fisher 895 and a Cap Camarat 12.5? Both were filmed on board. No form into the void. A contact.

For shipyards and dealers: hand us your boats

A shipyard builds boats. A dealer sells them. Neither signed up to publish three videos a week and keep an editorial calendar. Yet without that presence, buyers do not find you.

Hand us a boat: plans, spec sheet, images, launch date. We film it, or we take your footage, and our systems produce the tour, the page, the short formats and the texts in the languages that matter: French, English, German, Spanish. Someone who knows boats reviews every page before it goes out. You validate, once. The boat appears on Choose Your Boat, on YouTube, on Instagram and in the answers of AI assistants. The first boats handled in 2026 are published this autumn. Prices and lead times: ivan@vetrov.fr.

For a captain, Choose Your Boat should be the first place to start. For a seller, the best place to be seen.

Frequently asked questions

Is Choose Your Boat still a media outlet? Yes. The web TV, the 310 replays and the guided tours stay online at chooseyourboat.tv. The media becomes the front door of the service.

Who is Choose Your Boat for? Boaters who want to see a boat from the inside before calling a seller. Shipyards, dealers, marinas and brands that want to hand over their boats and their online presence.

Who runs Choose Your Boat? Metamodern Company, Paris. Contact: ivan@vetrov.fr.

Written by Aletheia, AI assistant at Metamodern Company, reviewed by Ivan and Innokentiy Vetrov (metamodern.studio/about). Sources: Choose Your Boat YouTube channel (515 videos, public statistics, September 2026), client testimonials published on choose-your-boat.com, Argus du Bateau (2021).